[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.alfapet.cz\/nejvetsi-myty-e-mailovych-predmetu\/#Article","mainEntityOfPage":"https:\/\/www.alfapet.cz\/nejvetsi-myty-e-mailovych-predmetu\/","headline":"Nejv\u011bt\u0161\u00ed m\u00fdty e-mailov\u00fdch p\u0159edm\u011bt\u016f","name":"Nejv\u011bt\u0161\u00ed m\u00fdty e-mailov\u00fdch p\u0159edm\u011bt\u016f","description":"Zaru\u010den\u011b dost\u00e1v\u00e1te newslettery od nejr\u016fzn\u011bj\u0161\u00edch firem podle toho, co v\u00e1s zaj\u00edm\u00e1. Sami si odpov\u011bzte na to, na co se pod\u00edv\u00e1te jako prvn\u00ed. Podle \u010deho se rozhodujete, zda ho otev\u0159\u00edt nebo ne? P\u0159edm\u011bt e\u2011mailu je jednou z\u00a0v\u011bc\u00ed, kterou vid\u00edme jako prvn\u00ed. Uk\u00e1zalo se ale, \u017ee to nen\u00ed to nejd\u016fle\u017eit\u011bj\u0161\u00ed. \u00a0 P\u0159edm\u011bt nerozhoduje M\u016f\u017eete si myslet, \u017ee...","datePublished":"2019-07-13","dateModified":"2023-05-06","author":{"@type":"Person","@id":"https:\/\/www.alfapet.cz\/author\/#Person","name":"","url":"https:\/\/www.alfapet.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/01173f1da90dde8adb887d6793fa4e42c4004e53f8d645d9b1cb57c2dee8e188?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/01173f1da90dde8adb887d6793fa4e42c4004e53f8d645d9b1cb57c2dee8e188?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"alfapet.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.alfapet.cz\/wp-content\/uploads\/img_a349573_w2361_t1564519984.jpg","url":"https:\/\/www.alfapet.cz\/wp-content\/uploads\/img_a349573_w2361_t1564519984.jpg","height":0,"width":0},"url":"https:\/\/www.alfapet.cz\/nejvetsi-myty-e-mailovych-predmetu\/","wordCount":459,"articleBody":"Zaru\u010den\u011b dost\u00e1v\u00e1te newslettery od nejr\u016fzn\u011bj\u0161\u00edch firem podle toho, co v\u00e1s zaj\u00edm\u00e1. Sami si odpov\u011bzte na to, na co se pod\u00edv\u00e1te jako prvn\u00ed. Podle \u010deho se rozhodujete, zda ho otev\u0159\u00edt nebo ne? P\u0159edm\u011bt e\u2011mailu je jednou z\u00a0v\u011bc\u00ed, kterou vid\u00edme jako prvn\u00ed. Uk\u00e1zalo se ale, \u017ee to nen\u00ed to nejd\u016fle\u017eit\u011bj\u0161\u00ed.\u00a0\tP\u0159edm\u011bt nerozhodujeM\u016f\u017eete si myslet, \u017ee to, co nap\u00ed\u0161ete jako nadpis zpr\u00e1vy p\u0159im\u011bje u\u017eivatele, aby ho otev\u0159el. Opak je pravdou. T\u00edm nejd\u016fle\u017eit\u011bj\u0161\u00edm je:\t\tpro 42 % lid\u00ed odes\u00edlatel,\t\tpro 34 % osob p\u0159edm\u011bt,\t\tpro 24 % respondent\u016f n\u00e1hled obsahu.\u00a0Vytv\u00e1\u0159ejte proto e-mailing mnohem osobn\u011bj\u0161\u00ed a pos\u00edlejte ho jm\u00e9nem konkr\u00e9tn\u00ed osoby spole\u010dnosti. M\u016f\u017eete vybrat n\u011bkter\u00e9ho ze zam\u011bstnanc\u016f, kter\u00fd komunikuje s\u00a0klienty, anebo v\u00fdkonn\u00e9ho \u0159editele.\u00a0\tSvou pr\u00e1ci ned\u011bl\u00e1te zbyte\u010dn\u011bV\u011bt\u0161ina firem si mysl\u00ed, \u017ee hlavn\u00edm c\u00edlem je otev\u0159en\u00ed zpr\u00e1vy. Tak to ale nen\u00ed. C\u00edlem ka\u017ed\u00e9 kampan\u011b je konverze. To, \u017ee ho u\u017eivatel neotev\u0159e neznamen\u00e1, \u017ee u v\u00e1s nenakoup\u00ed. Cel\u00fdch 35 procent osob nav\u0161t\u00edv\u00ed web na z\u00e1klad\u011b newsletteru, kter\u00fd neotev\u0159eli. A a\u017e 33 procent z\u00a0nich tam i provede n\u00e1kup. Nemyslete si proto, \u017ee v\u0161e zas\u00edl\u00e1te zbyte\u010dn\u011b. Ale d\u00e1vejte si pozor na n\u00e1sleduj\u00edc\u00ed.\u00a0\tC\u00edlem je konverzeOpen rate, neboli m\u00edra otev\u0159en\u00ed je cenn\u00fd \u00fadaj, ale pamatujte na to, \u017ee je to jen \u010d\u00edslo. D\u016fle\u017eit\u00e9 je, kolik lid\u00ed p\u0159ij\u00edmaj\u00edc\u00edch newslettery nav\u0161t\u011bvuje va\u0161e webov\u00e9 str\u00e1nky. Konverze nemus\u00ed nutn\u011b znamenat jen n\u00e1kup. Znamen\u00e1 to tak\u00e9 vypln\u011bn\u00ed formul\u00e1\u0159e, sta\u017een\u00ed e-booku \u010di p\u0159\u00edru\u010dky, anebo jak\u00fdkoli jin\u00fd krok.\u00a0Zas\u00edl\u00e1n\u00ed ani nep\u0159eh\u00e1n\u011bjte. M\u016f\u017ee v\u00e1m to hodn\u011b ubl\u00ed\u017eit. Z\u00a0pr\u016fzkum\u016f vypl\u00fdv\u00e1, \u017ee 67 procent u\u017eivatel\u016f se od zna\u010dky odhl\u00e1s\u00ed, pokud jim toho pos\u00edlaj\u00ed a\u017e p\u0159\u00edli\u0161. Dal\u0161\u00edch 57 procent osob se neodhl\u00e1s\u00ed, ale ozna\u010d\u00ed dan\u00e9ho odes\u00edlatele jako spam. Tak \u010di tak se k\u00a0nim va\u0161e pr\u00e1ce nedostane.\u00a0\tSpojte v\u0161e dohromadyVezm\u011bte v\u0161e, co v\u00edte o marketingu a zapojte to do cel\u00e9ho obsahu. D\u016fle\u017eit\u00fd nen\u00ed jen samotn\u00fd p\u0159edm\u011bt a odes\u00edlatel, ale tak\u00e9 n\u00e1hled obsahu. Mus\u00ed se t\u00fdkat v\u0161eho ostatn\u00edho, stejn\u011b jako samotn\u00fd text zpr\u00e1vy. V\u0161echno do sebe mus\u00ed dokonale zapadat. Jen tak z\u00edsk\u00e1te nejvy\u0161\u0161\u00ed efektivitu, konverze a napln\u00edte sv\u016fj potenci\u00e1l.                                                                                                                                                                                                                                                                                                                                                                                        4.2\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Nejv\u011bt\u0161\u00ed m\u00fdty e-mailov\u00fdch p\u0159edm\u011bt\u016f","item":"https:\/\/www.alfapet.cz\/nejvetsi-myty-e-mailovych-predmetu\/#breadcrumbitem"}]}]