[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.alfapet.cz\/reklama-z-jineho-uhlu\/#Article","mainEntityOfPage":"https:\/\/www.alfapet.cz\/reklama-z-jineho-uhlu\/","headline":"Reklama z jin\u00e9ho \u00fahlu","name":"Reklama z jin\u00e9ho \u00fahlu","description":"Kouk\u00e1 na n\u00e1s v\u0161ude a nemus\u00edme ji ani vyhled\u00e1vat. Je opravdu v\u0161ude, kam se pod\u00edv\u00e1me. Za\u010d\u00edn\u00e1 to let\u00e1ky z obchod\u016f, r\u016fzn\u00e9 ve\u0159ejn\u00e9 plochy, billboardy a\u017e po bannery na internetu a kon\u010d\u00ed to televiz\u00ed. N\u00e9 v\u017edy je v\u0161ak reklama zcela \u00fa\u010deln\u00e1 a spr\u00e1vn\u00e1. U\u017e v\u00e1s n\u011bkdy napadlo zamyslet se nad t\u00edm, jak p\u016fsob\u00ed t\u0159eba na va\u0161e...","datePublished":"2018-09-20","dateModified":"2023-05-06","author":{"@type":"Person","@id":"https:\/\/www.alfapet.cz\/author\/#Person","name":"","url":"https:\/\/www.alfapet.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/01173f1da90dde8adb887d6793fa4e42c4004e53f8d645d9b1cb57c2dee8e188?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/01173f1da90dde8adb887d6793fa4e42c4004e53f8d645d9b1cb57c2dee8e188?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"alfapet.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.alfapet.cz\/wp-content\/uploads\/img_a325573_w2604_t1537515860.jpg","url":"https:\/\/www.alfapet.cz\/wp-content\/uploads\/img_a325573_w2604_t1537515860.jpg","height":0,"width":0},"url":"https:\/\/www.alfapet.cz\/reklama-z-jineho-uhlu\/","about":["Produkty"],"wordCount":395,"articleBody":"Kouk\u00e1 na n\u00e1s v\u0161ude a nemus\u00edme ji ani vyhled\u00e1vat. Je opravdu v\u0161ude, kam se pod\u00edv\u00e1me. Za\u010d\u00edn\u00e1 to let\u00e1ky z obchod\u016f, r\u016fzn\u00e9 ve\u0159ejn\u00e9 plochy, billboardy a\u017e po bannery na internetu a kon\u010d\u00ed to televiz\u00ed. N\u00e9 v\u017edy je v\u0161ak reklama zcela \u00fa\u010deln\u00e1 a spr\u00e1vn\u00e1. U\u017e v\u00e1s n\u011bkdy napadlo zamyslet se nad t\u00edm, jak p\u016fsob\u00ed  t\u0159eba na va\u0161e d\u011bti? Zapnut\u00e9 televizi se doma neubr\u00e1n\u00ed nikdo, to si tady nebudeme nalh\u00e1vat, dosp\u011bl\u00ed \u010dasto od televize odch\u00e1z\u00ed, aby si nap\u0159\u00edklad doplnili pit\u00ed, ob\u010derstven\u00ed nebo nap\u0159\u00edklad odsko\u010dili na toaletu, ale co d\u011bti?
 Ty tento prostor takhle nevyu\u017eij\u00ed. Naopak reklamy jsou v\u017edy hlasit\u011bj\u0161\u00ed, podlo\u017een\u00e9 n\u011bjakou poutavou p\u00edsni\u010dkou nebo melodi\u00ed a tak si dok\u00e1\u017e\u00ed pozornost d\u011bt\u00ed velice rychle z\u00edskat. V\u0161imli jste si tak\u00e9, \u017ee se uk\u00e1zky v reklam\u011b i velmi rychle m\u011bn\u00ed? Je to prost\u011b rychlost od za\u010d\u00e1tku a\u017e do konce. Nejhor\u0161\u00ed obdob\u00ed je asi obdob\u00ed p\u0159edv\u00e1no\u010dn\u00ed, kdy jsou v televizi neust\u00e1l\u00e9 reklamy na d\u011btsk\u00e9 hra\u010dky, kter\u00e9 jsou samoz\u0159ejm\u011b na d\u011bti c\u00edlen\u00e9, ty pak zase pros\u00ed u rodi\u010d\u016f a n\u00e9 ka\u017ed\u00ed rodi\u010de odolaj\u00ed, tak\u017ee v\u011bt\u0161inou to kon\u010d\u00ed koup\u00ed dan\u00e9 v\u011bci, co\u017e je hlavn\u00edm c\u00edlem reklamy.
 Nebo t\u0159eba reklama na internetu, \u010dlov\u011bk tam jde hledat n\u011bjak\u00e9 konkr\u00e9tn\u00ed informace, a po stran\u00e1ch, v ka\u017ed\u00e9 voln\u00e9 skulince na v\u00e1s koukaj\u00ed bannery, kter\u00e9 prod\u00e1vaj\u00ed svoje produkty nebo slu\u017eby. Bohu\u017eel i na internet chod\u00ed d\u011bti mladistv\u00e9 a m\u016f\u017eou jim b\u00fdt nen\u00e1padn\u011b podsouv\u00e1ny reklamy na produkty, kter\u00e9 nejsou adekv\u00e1tn\u00ed k jejich v\u011bku, a nav\u00edc je to pro n\u011b velice nev\u00fdchovn\u00e9. Na ka\u017ed\u00e9 d\u00edt\u011b to m\u00e1 zcela jin\u00e9 \u00fa\u010dinky! Existuj\u00ed pro to n\u011bjak\u00e9 z\u00e1kazy, pravidla, p\u0159\u00edpadn\u011b \u0159e\u0161en\u00ed jak tomu zabr\u00e1nit? Zab\u00fdv\u00e1 se touto problematikou n\u011bkdo?
 V dne\u0161n\u00edm konkuren\u010dn\u00edm prost\u0159ed\u00ed ka\u017ed\u00e1 spole\u010dnost usiluje o mo\u017enost reklamy na viditeln\u00e9m m\u00edst\u011b tak, aby bylo osloveno co nejv\u00edce lid\u00ed z jejich c\u00edlov\u00e9 skupiny. Ale nep\u0159eh\u00e1n\u00ed se to u\u017e n\u011bkdy?                                                                                                                                                                                                                                                                                                                                                                                        4.1\/5 - (15 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Reklama z jin\u00e9ho \u00fahlu","item":"https:\/\/www.alfapet.cz\/reklama-z-jineho-uhlu\/#breadcrumbitem"}]}]